gitaneusa.com Forum Index » Gitane Racing » DANG IT! SAUR-SOJASUN GETS TOUR INVITE!!!    View previous topic :: View next topic  DANG IT! SAUR-SOJASUN GETS TOUR INVITE!!!   Posted: Thu Jan 20, 2011 10:16 am sandranian Site Admin Joined: 27 Feb 2006 Posts: 2701 Location: Southern California Just when Gitane drops the ball on the sponsorship...Saur-Sojasun gets the invitation to the 2011 Tour de France!!!! I AM SO PISSED OFF RIGHT NOW!!! _________________ Stephan Andranian Costa Mesa, CA www.gitaneusa.com   Posted: Thu Jan 20, 2011 1:51 pm Wisey Joined: 19 May 2009 Posts: 631 Location: Brisbane, Australia I hope the head of marketing is sitting outside the boss' office sweating and listening to the boss screaming down the phone. I'd love to hear him explain himself. _________________ Kind Regards, Wisey Delta Dreamin'   Posted: Thu Jan 20, 2011 1:54 pm sandranian Site Admin Joined: 27 Feb 2006 Posts: 2701 Location: Southern California I asked...by the way. Haven't received a response. I am sure the whole thing came down to Saur requesting more $$$. I can't believe that Gitane/Cycleurope didn't bite the bullet and pay up. Utter garbage...but then I haven't seen any of the sales figures. _________________ Stephan Andranian Costa Mesa, CA www.gitaneusa.com   Posted: Thu Jan 20, 2011 2:04 pm Wisey Joined: 19 May 2009 Posts: 631 Location: Brisbane, Australia Yeah, I think it's just a case of gitane = schwinn = malvern star, etc etc. They aren't aiming at serious racers. Bummer. Perhaps as economic times get tougher, more "serious" racers will be looking for "budget" race bikes and gitane may find they have an increasing market segment? Certainly that was the case in the Renault/Gitane days. _________________ Kind Regards, Wisey Delta Dreamin'   Posted: Fri Jan 21, 2011 3:15 am nicolas Joined: 13 Mar 2006 Posts: 543 Location: Paris, France As long as Gitane is part of a group of multiple brands, it'll stay on one side of the market. Unfortunately, it's the "lower" side right now. I wish a rich and ambitious entrepreneur would take over the brand... _________________ "Ooooh Putain !!! C'est vous ?" -Greg LeMond www.greglemondfan.com   Posted: Fri Jan 21, 2011 3:24 am Wisey Joined: 19 May 2009 Posts: 631 Location: Brisbane, Australia nicolas wrote: I wish a rich and ambitious entrepreneur would take over the brand... I wish I WAS a "rich" and ambitious entrepreneur! _________________ Kind Regards, Wisey Delta Dreamin'   Posted: Fri Jan 21, 2011 4:24 am nicolas Joined: 13 Mar 2006 Posts: 543 Location: Paris, France Exactly what I was thinking... How much is Gitane ??? _________________ "Ooooh Putain !!! C'est vous ?" -Greg LeMond www.greglemondfan.com   Posted: Fri Jan 21, 2011 7:49 am Gtane Joined: 14 Sep 2007 Posts: 681 Location: UK If one is not able to purchase then there would always be the opportunity to negotiate a license for the brand under an agreement with exclusivity in certain areas, such as road racing. The big thing here though is, as has already been suggested, Gitane is a brand within a brand of brands and each one can be played as required. For example, at last year's UK Cycle Show Cycleurope only displayed Bianchi and approximately two Peugeots (not seen that brand over here for years). There's also talk of a Bianchi cafe for London (already one in Stockholm) so Gitane don't even register in the UK as they don't in many countries outside France. Of course, that's an opportunity but from Cycleurope's perspective and their headline and likely global brand, Bianchi, they may wish to restrict the other brands to certain countries only. The sponsorship arrangement of the team in 2010 might well have been an internal test against Bianchi, perhaps self cannibalisation to see where the weak points were within sales regions. The arrangement is likely to have had a marketing/sales back story to it prior to launch. I'm sure they'll sponsor again in the future. Tim _________________ Everything has a cycle   Posted: Fri Jan 21, 2011 8:22 am Gtane Joined: 14 Sep 2007 Posts: 681 Location: UK OK, I think I may have found something for you to fill the gap and Gitane sponsored... http://teamvttgitane.canalblog.com/ http://teamvttgitane.canalblog.com/archives/presentation_du_team_definitive_gitane/index.html I have a feeling that I've seen a Gitane sponsored ladies mountain bike team somewhere. Tim _________________ Everything has a cycle   Posted: Fri Jan 21, 2011 8:47 am nicolas Joined: 13 Mar 2006 Posts: 543 Location: Paris, France I like that jersey. _________________ "Ooooh Putain !!! C'est vous ?" -Greg LeMond www.greglemondfan.com   Posted: Fri Jan 21, 2011 3:39 pm Wisey Joined: 19 May 2009 Posts: 631 Location: Brisbane, Australia Gtane wrote: If one is not able to purchase then there would always be the opportunity to negotiate a license for the brand under an agreement with exclusivity in certain areas, such as road racing. This is what was happening here in Aust. for a few years. One of the big distributors here (Holstar) bought the rights to market the gitane brand here. They sourced their own bikes from Taiwan which were a different design to those being sold in Europe. They have since expanded the range of their own Holstar branded bikes and discontinued gitane. _________________ Kind Regards, Wisey Delta Dreamin'   Posted: Sat Jan 22, 2011 10:31 am Gtane Joined: 14 Sep 2007 Posts: 681 Location: UK Wisey wrote: Gtane wrote: If one is not able to purchase then there would always be the opportunity to negotiate a license for the brand under an agreement with exclusivity in certain areas, such as road racing. This is what was happening here in Aust. for a few years. One of the big distributors here (Holstar) bought the rights to market the gitane brand here. They sourced their own bikes from Taiwan which were a different design to those being sold in Europe. They have since expanded the range of their own Holstar branded bikes and discontinued gitane. At least the brand got some additional exposure. Good to hear though. Tim _________________ Everything has a cycle   Posted: Mon Jan 24, 2011 7:22 am sandranian Site Admin Joined: 27 Feb 2006 Posts: 2701 Location: Southern California Gitane has sponsored mountain bike teams for years. But I have zero to no interest in mountain bikes.... _________________ Stephan Andranian Costa Mesa, CA www.gitaneusa.com   Posted: Tue Jan 25, 2011 12:28 am Wisey Joined: 19 May 2009 Posts: 631 Location: Brisbane, Australia sandranian wrote: Gitane has sponsored mountain bike teams for years. But I have zero to no interest in mountain bikes.... What's a mountain bike? _________________ Kind Regards, Wisey Delta Dreamin' DANG IT! 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